A bargain is not a need

You hunt for deals, compare prices, and celebrate the money saved. The purchase feels rational because it was cheaper. But the actual necessity was never examined.

A bargain provides a sense of cleverness and control. You have achieved something, saved something, won something. That feeling is immediate and masks the question of whether you even wanted the object.

The question of whether you need the item in the first place. A discount doesn't answer whether something is sensible. It only answers whether it is inexpensive—and those are two different questions.

Before buying, ask: 'Would I still buy this if it weren't on sale?'