A Dashboard Is Not a Decision

You build metrics, filters, diagrams, drilldowns, and reports. Everyone sees more data. But this increased visibility does not automatically lead to better choices.

Dashboards provide a sense of control and transparency. They are impressive to showcase and create the impression that everything is under management. Yet they take no responsibility for outcomes.

The actual decision regarding what consequences follow from the data. A dashboard can provide clarity, but it cannot shoulder responsibility.

Formulate a concrete rule for one specific metric: If X happens, person Y must decide on measure A or B by time Z.