UX and Product Design

Figma Is Not Feedback

When a design looks so real that you forget a mockup is not a proof of concept.

July 01, 2026

A substitute action in four steps

01

The situation

You design screens, variants, components, colors, flows, and animations. The product looks more tangible with every click. But a design is not proof that users actually understand or need the workflow.

02

Why it is tempting

Designing feels safe. You can do it alone without anyone telling you it's useless. It provides the sensation of building the product while bypassing the uncertainty of real feedback.

03

What it replaces

Actual feedback from people who are not involved in the project. Only then does it become clear whether the idea is understandable, relevant, and usable.

04

The next concrete step

Ask someone from the target audience to walk through the prototype while thinking out loud. Observe, do not explain.

Substitute actions are human. Noticing them is not a verdict — it is an invitation to try the smallest real action.