Another course won't fix it
Why we collect certificates when what we're actually afraid of is the first client.
June 12, 2026
A substitute action in four steps
The situation
The browser tab for the next online course is open, while the previous one sits half-finished beside it. It's Sunday evening, and it feels like a good idea to buy that module on Prompt Engineering now. Tomorrow, you think, things will really begin.
Why it is tempting
Learning is clean. It has progress bars, certificates, and clearly defined spaces. You can feel good about yourself without having to put yourself out there. As long as we are learning, we are still preparing — and no one expects a result from us.
What it replaces
The first clumsy attempt at actually applying what has been learned. The phone call to the first potential client. The buggy first program. The conversation where it becomes apparent that you don't know everything yet.
The next concrete step
Don't buy the next course. Instead, take a single, clearly defined use case from your own work and finish it today with the knowledge you already have — finished poorly, but finished.
Substitute actions are human. Noticing them is not a verdict — it is an invitation to try the smallest real action.