A pitch deck is not a customer

You polish slides, market sizes, personas, visions, problem statements, and storylines. It feels like founding a company because everything looks more professional. But a polished pitch deck doesn't prove that anyone truly needs the product.

A pitch deck is controllable. You can perfect it without risking rejection. It provides a sense of progress without the danger of a real person saying: 'I don't need this.'

Talking to real potential customers. Those conversations reveal whether the problem actually exists, if it is urgent enough, and if someone would be willing to pay for a solution.

Reach out to three people in your target group for a brief discovery call. Don't pitch, don't sell—just try to understand: Is this problem real?